Travelers have always followed guidebook advice religiously, scurrying from one historic site to the next, but for some Americans the book they’re taking their cues from has changed. Move over, Frommer’s. It’s the man upstairs’ turn.
Menlo Consulting Group found in a recent survey that one-third of Americans who travel abroad said they hoped to take a faith-based trip in the future and 9.5% of travelers polled had already completed a religious journey. This percentage encompasses 4.5 million travelers and means big business for travel companies, particularly those offering guided tours of holy sites around the world.
November 08, 2007