Admittedly, I already liked Richard Branson. He's got the accent, long (but not too long) wavy locks, and that I-know-I'm-good swagger. His brand is him. And Virgin has to be the sexiest airline. Wouldn't we all want to fly Upper Class, their version of first class? Ah, the finer things in life, such as being picked up by private car and swept off to a private screening entry at the airport, mingling at a hip bar over the Atlantic, getting a massage from the on-board beauty therapist, a lie-flat bed... Ok, the price tag is more than my average paycheck, so I'm not likely to get to fly Upper Class any time soon. But I'll take even Virgin's Premium Economy with its sleek interiors, purple leather seats, individual entertainment, meals and more, as well as flight attendants who smile and wear uniforms with a fashionable bent. (Need I go on?) Yet last week when I heard about Branson's latest feat –flying a 747 airplane from London to Amsterdam on 20 percent bio-diesel fuel – I had to say "Hallelujah!"
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March 11, 2008