For a lot of people I know, one of the hardest parts of a vacation is just deciding where to go. After all, the world is a pretty big place. But a new fast growing trend is making the decision more difficult than ever – not only do you have to figure out where to go, but what to do when you get there. And once you have all that lined up, you even have to break a sweat. It sounds complicated, but millions of people are doing it. In fact, not so long ago, it was a challenge to get notoriously sedentary Americans off the couch and burning calories. All of a sudden, we can’t get them to stay home.
I’m talking about active, sports related travel, and for some reason people cannot get enough. In May I signed up to ride the annual Commerce Bank 5-Boro Bike Tour in New York City, a one-of-a-kind event that closes major Big Apple roadways like the FDR Drive and Brooklyn-Queens Expressway to traffic and allows bikers to enjoy these highways for one Sunday each year. I did the ride out of a sentimental urge to see my native New York from a perspective usually reserved for bumper-to-bumper drivers stuck in gridlock. Apparently I was not the only one who had the same idea: last year, the event, already the nation’s largest group bike ride, attracted about 30,000 people. This year, 42,000 showed up, a new record by a huge margin. They came from all over the country and as far away as Europe and Australia to ride a 45-mile route through the city that never sleeps.
New York was an example of the trend, not an exception: bike manufacturers have reported double digit sales in road bikes, and more bikes apparently mean more riders. Another event I did this year, the Iron Horse Classic, is an especially unique ride, where bikers race a steam locomotive. The group tries to beat the nation’s most famous antique train, the Silverton-Durango Narrow Gauge Railway, over a 50-mile route from train station to train station in the high peaks of the Rocky Mountains. The Iron Horse is the nation’s longest running bike event and this was its 36th consecutive running – and the first time it ever sold out.
Bike rides are just the tip of the iceberg, and growth is even greater among runners, tri-athletes and other outdoor sports enthusiasts. Last year a friend of mine from Chicago ran the Windy City’s marathon, the second largest in the world, but despite the field of well over 30,000 runners, he could still sign up right until race day. This year the event sold out 6 months in advance. More people are running than ever, according to non-profit organization Running USA, and in 2006, there were numerous record set for participation. There were more marathons held than ever, more with over 1000 finishers, and a whopping five with over 30,000 finishers, while the ING New York Marathon was the largest in history with about 38,000. 410,000 people completed marathons in the US last year, nearly double the total in 1990 and triple that of 1980. It is a global phenomenon as well: London was the third largest marathon last year, Paris fourth, and the top 15 included races in Japan, Korea, Sweden and three different cities in Germany!
By every conceivable measurement, from sale of running shoes to the amount raised by charities in races to the percentage of college students, Hispanics, men, and even the rich running, the sport is booming. The top 100 running events last year attracted more than 2.3 million participants, many of whom traveled long distances to suffer. The numbers are even more astonishing in shorter races, with the 5K being the most popular (over 3.1 million finishers last year) followed by 10K (over 1.2 million). Records were set for attendance in distances of 5K, 10K, mile, 4mile, 10 mile, marathon, and most of all, half-marathons, which leapt by 7% last year. I run a wonderfully scenic half-marathon in Woodstock, VT each year, a very New England-themed race called the Covered Bridges Half Marathon. Due to its popularity, the race always sells out, usually within a couple of days of registration opening online. This year it took less than 2 hours.
This interest in running and biking events is very much travel related, as passionate participants stray far from home to revel in their accomplishments. I know American recreational tri-athletes who have gone to Italy to race, and I know an Italian to went to China. I ran my first marathon last year, and since this is a pretty big goal for anyone undertaking it for the first time, I decided to reward myself by making a vacation out of it. There are a number of good winter marathon vacation choices and I seriously considered both Las Vegas and Walt Disney World before settling on the Honolulu Marathon, routinely in the world’s top 10 in size, despite almost all the runners coming from outside Hawaii, which as you might notice, means from far away. Marathons from London to Venice to Macau draw international fields, just as the New York bike ride did.
Why fly 4 or 8 or 15 hours to run or bike or paddle or swim? The rationale for traveling to these events is threefold: for something like a marathon, a lot of difficult training is involved, and the promise of a European or Hawaiian vacation is the carrot that keeps you going towards the goal. I looked forward to a trip to Hawaii for months with gleeful anticipation, just as I looked forward to my first marathon with a certain dread. In addition, the festiveness of the event, the fact that thousands of other people have come from all over to do the same thing, gives an emotional lift that helps make the achievement easier. There are also usually festivals around the events, with concerts, pig roasts, shopping, and of course eating. Which brings us to reason number three: if you are like me you love to eat when you travel, and running a marathon or half marathon or riding 50 miles a day is one of the few ways you can still enjoy this benefit of travel while remaining completely guilt free. Just finished 26 miles? Have that gelato. Make it a double.
The new face of active travel is not limited to these one day events. There are also plenty of multi-day tours travelers flock to, from the annual Tour of Colorado (a 7-day bike ride that quickly sold out this year) to the Pan-Mass Challenge, a charity ride across Massachusetts (2 days, also sold out) to several annual charity group rides in Europe, such as London to Amsterdam and London to Paris, (3-5 days). Then there are tours that are not events at all: I have gone on guided bike trips in Italy, self-guided bike tours in The Rocky Mountains, and there are dozens of reputable companies offering hiking, biking, kayaking and multi-sport trips around the US and around the world.
The opportunities and fascination with outdoor sports travel that go way beyond the classic ski or golf trip suddenly seem endless. A friend of mine was looking for something different last year, and she decided to go to surf camp in Mexico, despite never having surfed. Another woman I know did a weeklong sea-kayaking trip along the Baja Peninsula. Several towns and cities like Denver and Vail have built white-water parks for urban kayaking, summer mountain biking at ski resorts is very popular across North America, and specialty camps for everything from cyclo-cross to very long distance ultra-running are popping up. Need anecdotal evidence of the trend? Next time you drive, take a look at how many more cars have fancy sports-gear roof racks than just a few years ago. A lot of people are moving around with boats, bikes and the like. There are more options to combine a vacation with a good-for-you activity than ever before, and less excuses than ever for sitting on the couch. But be warned: these kinds of trips are addictive, and once you travel to run or bike or kayak, you just want to go longer and further next year, which means you can have more gelato.
August 31, 2007